Stjepan Primorac – Važno je planski razvijati turizam u Hercegovini

Stjepan Primorac, predsjednik Turističkog klastera Hercegovina na Konferenciji Apriori Turizam 2019

19.03.2019.

U sklopu Konferencije Apriori Turizam 2019 „Razvoj destinacijskog turizma“ koja će se održati  11.04.2019. u Mostaru razgovarali smo sa Stjepanom Primorcem, predsjednik Turističkog klastera Hercegovine, predsjednikom Udruge za turizam pri Gospodarskoj komori Federacije BiH i direktorom hotela Bigeste iz Ljubuškog.

Nastupom klastera na sajmovima otvaramo nova turistička tržišta

Turistički klaster Hercegovine okuplja 32 članice i najvažnija je organizacija u razvitku Hercegovine kao turističke destinacije. Kroz organizaciju sastanaka, tura kroz prostore članica klastera, edukacije, te provođenje EU i međunarodnih projekata zauzeli smo primarnu ulogu pozicioniranja Hercegovine za važnu turističku destinaciju. Sudjelovanjem na sajmovima „otvaraju“ nam se nova tržišta, a što je važno za razvoj turizma, uspostavljanje partnerstava i predstavljanje naše zemlje turistima, dodao je Primorac. Klaster je u proteklom periodu organizirao i edukacije za konobare i kuhare koje su dale pozitivne rezultate. Obuke planiramo nastaviti jer se radi o kronično nedostajućem kadru na hercegovačkoj ugostiteljskoj sceni.

Stjepan Primorac, predsjednik Turističkog klastera Hercegovina otvorio je Konferenciju Apriori Turizam 2019
Konferencija Apriori Turizam 2019 u organizaciji APRIORI BH – Agencije za profesionalno usavršavanje

Planski turizam je put ka održivom razvoju turizma

„Hercegovina je tek na redu da se otkrije kao atraktivna turistička destinacija. Zemlja smo neiskorištenih potencijala u turizmu. Tek slijedi oblikovanje naše turističke ponude, jer se trenutno turizam razvija stihijski, a ne planski“, kazao je Primorac. Turizam se mora graditi planski i strateški, ako želimo dobre rezultate. Potrebno je utvrditi vlastiti identitet – nešto što je samo naše, autentično i vrijedno, te ispričati  priču! Zatim napraviti planove i strategije koje će našu priču na pravilan način ispričati turistima.

Stručne konferencije su važne zbog primjera dobre prakse iz regije i uspostavljanja čvrstih kontakata s vodećim ljudima iz sektora turizma. Konferencija stvara preduvjet za umrežavanje svih relevantnih regionalnih stručnjaka u sektoru u turizma, a što je i jedan od ciljeva Turističkog klastera Hercegovine.

Organizatori konferencije su Apriori BH – Agencija za profesionalno usavršavanje i Turistički klaster Hercegovina, pod pokroviteljstvom dr. Nevenka Hercega, predsjednika Vlade Hercegovačko-neretvanske županije/kantona.

Informacije o Konferenciji Apriori Turizam 2019 i načinima prijave pročitajte na web stranici www.turizam2019.apriori.ba

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IRTA - Istarska razvojna turistička agencija
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